Essay about The Romans, Water and Civilization - 994 Words

For centuries we have known water to be the most essential element of life. Water is unscented, nearly colorless and flavorless in its most true form. An element found within our own body, found in the food we eat and the beverages we drink. We use it to cleanse ourselves, our clothes, dishes and just about everything around us. All forms of life need it, and if they dont get enough of it, they die. Political disputes have centered on it. In some places, its treasured and incredibly difficult to get. In others, its incredibly easy to get and then squandered. Water became a commodity with the Roman Empire it was of course required for their existence, therefore, the Roman Empire had to come up with a way to control and†¦show more content†¦The usage of mortar helped prevent leaks throughout the aqueducts, but later Roman engineers switched to concrete instead of stone blocks making them more stable. As population grew in Rome so was the popularity of fountains and public baths, which required more aqueducts to allow for an adequate water supply. The aqueducts served 591 lacus (or major delivery points), and each, on average, delivered 60 cubic meters of water per day (Herschel, 1913). Bruun estimates that each delivery point served, on average, 900 individuals. This computes to a per capita water use of 67 liters per day. Like today the Romans used an underground water system and most of that water came from their aqueducts spread throughout the Roman Empire. According to the book Waterworks: About 10 percent of the total went to the emperor to be used in any way he wished and about 50 percent went to private customers who paid a tax for the water they received. The remaining 40 percent went to the military camps, public baths and lavatories, public fountains, and large basins open to the public. The large public basins provided the main supply of water for the city’s poor people, who came and filled their jugs and buckets at all hours of the day and night. Water had an influence on making the Roman engineers more daring through theShow MoreRelatedHow Did The Technology Of Roman Empire Impact It?1741 Words   |  7 Pagesand the Roman Empire started to gain strength. They broke treaties and conquered neighboring countries. They revised battle tactics, weapons, legions, but mostly technology to emerge as an undisputed leader of the Mediterranean. The Roman Empire was eager to find new ways, new technology, to help the empire grow beyond imaginable. Arches, military weapons, and basic technology were all created by the Empire. However, the question trying to be answered is, â€Å"How did the technology of Roman Empire impactRead MoreRome: Engineering an Empire812 Words   |  4 Pagesunrivalled power of technology to make the Roman Empire span across three continents and many centuries. While the contributions of ambition, conquest and other political and militaristic factors remain important for the Roman Republic to transform into an Empire, none of this could have been possible without the immense contribution of engineering and technology. In this essay, we shall look into three engineering feats that I believe were crucial in building the Roman Empire. We shall be making use of theRead MoreEssay On Rome And Han Civilizations831 Words   |  4 PagesIt is true that there were two really great civilizations that were created and they were Rome and Han China. Both of these civilizations had become more interested in consolidating power within the limits than expanding them. Each empire brought the provinces of their domains together to create a regime of unprecedented scales and enhanced the integration of local worlds into a common legal and cultural framework. The Han dynasty became China’s formative empire, expanding Han rule in all directionsRead MoreThe Roman And Roman Civilization1036 Words   |  5 PagesThe Roman civilization isn’t a vague memory from the past, but is instead still prese nt everywhere you look in Western civilization. It isn’t easy to ignore or miss the greatness that once was and still is from this grand empire. The Roman culture’s greatness was based off the imitation, but vastly improved ideas of nearby cultures for its own purpose. The majority of the concepts or ideas in Rome came from their association with the Etruscan, Egyptian and Greek civilizations. Yet, the Roman culture’sRead MoreEgyptian Struggle The Symbiosis Relationship Between Egypt And The Nile864 Words   |  4 Pages When Egypt was first established as a civilization, the Egyptian people survived in the over flow swamp lands of the Nile River. After decades of educating themselves about the natural order of the lands, the Egyptian people devised a plan to drain the swamp lands in order to turn the lands into crop fields. What they did not know was that draining the land of its water would deprive future generations of a proper water source. This need for a steady water supply would drive the improve Egypt’sRead MorePlumbing During The Roman Empire Essay1728 Words   |  7 PagesThe water toilet may be a modern invention, but plumbing has existed since 2700 BC with the civilizations of the Indus Valley designing the first plumbing system for its people. However, among the ancient civilizations that became vast civilizations, the Romans attained the use of plumbing and toilets into an art, so much that an individual from the past decade could go to Ancient Rome and understand everything about an ancient toilet easily, even if the lack of comfort might seem unsettling at firstRead MoreAncient Rome And The Han Dynasty In China1279 Words   |  6 PagesSo 11/24/17 DBQ ESSAY During the Classical Period, Ancient Rome and the Han Dynasty in China were two prospering civilizations. On one hand, there was Ancient Rome, which was a civilization in the Mediterranean area that had been able to last about one-thousand years. Ancient Rome was also considered to be one of the most influential civilizations. The Han Dynasty on the other hand lasted four-hundred years and instead of being the most influential society, the Han Dynasty wasRead MoreCollapse of Civilizations1323 Words   |  6 PagesThe factors that lead to the collapse of civilizations are almost directly related to those that created it. Archaeologists characterize collapse by a number of elements, some of which we have evidence for, others we do not. Most archaeologists are unsure of exactly what caused the decline of most civilizations in the ancient world, yet there are many clues to some of the events that could have contributed. The collapse of the ancient Roman Empire, the Mesoamerican Mayan, and the Egyptian culturesRead More Collapse of Civilizations Essay1292 Words   |  6 Pages The factors that lead to the â€Å"collapse† of civilizations are almost directly related to those that created it. Archaeologists characterize collapse by a number of elements, some of which we have evidence for, others we do not. Most archaeologists are unsure of exactly what caused the decline of most civilizations in the ancient world, yet there are many clues to some of the events that could have contributed. The collapse of the ancient Roman Empire, the Mesoamerican Mayan, and the Egyptian culturesRead MoreClassical Rome And Classical Greece1498 Words   |  6 PagesThe contemporary United States has been influenced by many ancient civilizations, mainly Classical Rome and Classical Greece. Even though Greece had a tremendous influence over our civilization, out of these two classical civilizations, I believe that Classical Rome has had a bigger impact on many aspects of the c ontemporary United States. In this essay, I am going to examine the political system, economic system, and the architecture of the Classical Rome Empire, and explain how these influenced

Roman And The Roman s Road - 1169 Words

For years, I have been taught and has used the Roman’s Road in leading someone to Christ. Marked in my early bibles are Roman 3:23, 5:8, 6:23, 10:9-10 and 10:13. I was instructed to first have the individual realize that YOU ARE a sinner. -Romans 3:23 states, For all have sinned and fallen short of the glory of God. We are ALL sinners. But, God loves us and He sent His son, Jesus Christ, to die on the cross for our sins. Next to realize that God Loves them. Romans 5:8 says, But God demonstrates his own love for us in this: While we were yet sinners, Christ died for us. There is no greater love than that someone would lay down their life for a friend. That s what Christ did for us. Then, without Him, you re literally doomed. Romans†¦show more content†¦It was not until Saddleback Church, Pastor Rick Warren, published â€Å"The Purpose Driven Life†, that the idea of discipleship reached every member of a congregation. No longer was disciple-making limited to t he leadership of the church. My church participated in the Purpose Driven Life 40-Day Campaign and had 35 cell groups in the surrounding neighborhood. Krallman’s book does the same think. He outlines that the Jesus as we all know, taught and discipled disciples before the ascension to heaven. He demonstrated that the pure act of discipleship: being together in one accord to impact for achievement is at the core of impartation. Krallman puts it this way, â€Å"people imparting life to other people.† This impartation is usually done by the discipler to his disciples to introduce them to a new realm, expose them to precepts and principles needed to lead from that position. This was all what we saw Jesus do while he was here on this earth. After completing the assignment on earth, Jesus ascended to heaven. Jesus advised his disciples that the Holy Spirit (of mentorship) will bring about remembrance of all things taught (John 14:26). In other words, to guide and be with them. Therefore, at this point the Holy Spirit served as their mentor not as a Discipler. For me, this is how a disciple should prepare a new convert for Christian maturity. Once you can discern that such convert can grasp the basic precepts of Christian living, then comes the leading ofShow MoreRelatedRoman Roads1495 Words   |  6 Pagesï » ¿Roman Roads: An Empire Connected LVV4U1 December 16, 2013 â€Å"Man has always moved along a road. It’s just what the road has looked like that’s changed over time† (Dan McNichol). Some would say that the legacy of the Roman Empire is viewed as the foundation of civilization, having influenced every aspect of modern society, from literature to mathematics. Even today, Roman law and foundation of government forms the basis of several modern democracies. The ancient Empire`s monuments stillRead MoreThe Silk Road1345 Words   |  6 PagesThe Silk Road united China and the Roman Empire economically, but the territories and cities in-between the two empires truly were the backbone of the Silk Road. The webbed trade routes had a strong impact that they lasted for over 1000 years. The greatness of both nations and their accomplishments economically are astonishing and have changed the history of the world through culture, war, disease, religion, and technology. Culturally the spread of languages and major religions in the wor ld todayRead MoreRome and Its Lasting Impression on the World1538 Words   |  7 PagesThe Roman Empire and Its Influence on Western Civilization Rome s vast empire lasted for an amazing one thousand-year reign. Half of it referred to as the republic, and the other as the empire. However, after its fall in 5oo-a.d. Rome has still remained in existence through its strong culture, architecture, literature, and even religion (Spielvogel 175). Even after its disappearance as a nation Rome left behind a legacy that will never be forgotten. Its ideals and traditions have been immolatedRead MoreEngineering Architects Impacted Our Life Today1051 Words   |  5 Pages Engineering Architects impacted our life today and Rome s life many years ago. If you don t think that engendering and Architects are the greatest impact, then what is? Think about this what would happen if these things were never created how would we live today. Roman was a very powerful city. Rome was very efficient they created many magnificent structures weather it s building, art or langue. Rome was a very powerful city but slowly it started to loss it powerRead MoreThe Civilization Of Ancient Rome1595 Words   |  7 Pagesfrom the sixth century BC to the fifth century AD. The Roman Empire was the second empire to conquer most of the Mediterranean Sea basin, the first being the Ancient Greeks. After taking over the former Greek Empire, the Romans assimilated many aspects of Greek culture into their own, including the Greek Architecture. The main attributions to Ancient Roman architecture are cement, the arch, the vault, the dome and centralized road systems. The Roman Architectural Revolution is also known as the ConcreteRead MoreThe Achaemenid Era Of The Persian Empire1652 Words   |  7 PagesBabylon and King of the four corners of the world.† (Cyrus) Although this would not be the furthest reaches of the Empire Cyrus had now made the Persian Empire one of the largest and most powerful Empires in the World. After his death in 530 BCE Cyrus s son, Cambyces II, continued to expand the empire, most notably conquering conquer Egypt. (SNT p. 141) Once established, the Persian Empire followed the mindset that was established by Cyrus in that they were an â€Å"autocratic but a culturally tolerantRead MoreROMAN EMPIRE AND THE HAN DYNASTY IN CHINA1441 Words   |  6 Pagesï » ¿ROMAN EMPIRE AND THE HAN DYNASTY IN CHINA Rodrick Carter HIEU 201 Liberty University 29 November 2014 Roman Empire and the Han Dynasty in China The Roman Empire and Han Dynasty in China are two kingdoms that, despite the geographical difference between them, managed to achieve great success and failure in equal measure. Both were characterized by imperial dynasties that were headed by the emperors and they held large territories. Both of these kingdoms faced various challenges afterRead MoreComparing The Achaemenid Empire And The Imperial Stability And Prosperity Were Cyrus And Darius1638 Words   |  7 Pagesgeographically distinct civilizations such as the Parthians and Romans drew inspiration from Persians. Although Persian economic policies were enacted by later cultures, the Achaemenid Empire predominantly benefited later civilizations through modeling intelligent leadership that was primarily focused on refining administrative techniques and unifying society. Achaemenid rulers influenced the political systems of the Greeks and Romans through establishing and managing self-governing provinces. WhenRead MoreRome : The Capital City Of Italy Essay944 Words   |  4 PagesRome is the capital city of Italy, situated in the central-western Italian Peninsula. The historical context of Rome begins at around 753 B.C.E. Rome s initial relocation was in a portion of different early ethnicities, such as, Etruscans, Latins, and Sabines, eventually populating the city as the capital of the Roman Monarchy, Republic, and Empire. For around 244 years, Rome was represented by a monarchy. Over the 244 year time span, â€Å"there were seven rulers to control the kingdom, in sequentialRead MoreRoman Empire And The Han Dynasty Contrast912 Words   |  4 PagesRoman Empire and the Han Dynasty Contrast Rise of the Roman Empire The Roman Empire is still known today as one of history’s most powerful period. Rome government had stick rules and policies. The Roman government at this point was known as the Roman Republic. The Roman Republic was controlled by the roar Rome. Bureaucracy was ran throughout the region, but Rome did not want this nor could they afford it. However, they did allow small cities to run a lower level of government. The exercise

Power to the actor Essay Example For Students

Power to the actor Essay Faced so consistently with actors maneuvered by auteur-directors who disdain them almost as much as they loathe the transparency of good playwriting, Im prepared, at last, to confess that Donald Wolfit was one of the greatest actors I ever saw. By which I mean to indicate, quixotically perhaps, that great actors in the full sway of their passions, eccentricities and startling ideas, are likely to be more persuasive conduits to the interior of plays than postmodernist directors with their terrifying grip on arbitrary, decorative conception. Confession is called for in Wolfits case because he would appear to be the worst argument on behalf of actors vs. directors. As a student in London, I joined my classmates at his performances in order to be astonished by an antediluvian display of actor-manager tricks; we knew him as the last survivor of a thoroughly discredited fashion the actor as organizer of Great Moments featuring Himself. In Gielgud and Olivier, we recognized not rivals so much as complementary actor-visionaries in touch, albeit from different directions, with tradition and possibility, willing to serve the directorial quirks of Tyrone Guthrie and Peter Brook even as they were preserving the granitic truths embedded in their own talents. Wolfit, by contrast, was letting the century pass him by without giving a pass to what had been learned about acting. Not for him the reflective intelligence of Chekhov: more than pre-Freudian, his acting was positively biblical in its hortatory, insistent presence. The role m ay have been Lear, Oedipus or even Volpone, but Wolfit was always Job. Surely that was what we thought we were seeing. How could we look ahead to a time when such gigantic individuality would be missed? Instead, our dismissive laughs helped us to overlook what was splendid amid the ruins. There he stood towards the end of a long evening as Oedipus in both parts of Sophocless tragedy, alone center stage on a raised platform, surrounded by a company that would have disgraced Crummless troupe in Nicholas Nickleby. Preparing himself for his final declamation by paying absolutely no attention to the buzz and bustle of this hapless colleagues, he was blind Oedipus in search of his follow-spot. Meanwhile, he was also uncomfortable with his hat, pulling it forward, nudging it back or side-saddle, intent on making it sit squarely over his great white pudding face. And considering that it was more like a Dali-designed chapeau than a hat, a cross between a futuristic schooner and a hero sandwich, this was quite an achievement. When the fuss was over, his blind eye s silenced the others with a gaze so baleful that it might have burned through steel. The speech   and speech it was   could now begin. But this too was excavation rather than acting   a voice heard unaccountably after the lava had frozen over the dead city. The first sound, a primordial wheeze, was the signal for experienced Wolfitians that the organist was merely pumping air into the pipes. This was baby-breath, the early tentative statement of a fugue that would soon gather a second, third and even fourth voice into its complex weave, striding finally into an outburst of sunshine on a storm-swept sea Wolfit as reckless mixed metaphor, not likely to be ruled by manners or restraint. Had we known better about such distinctions almost 40 years ago, we should have seen not ham, but a porcine Olympian defying the other gods: I may be a falling star, he was saying, but dont take any wagers on what the cosmos will be like without me. That it hasnt done so well isnt exactly news, though truth to tell, a multitude of Wolfits would not have much effort on our sorry situation in all its particulars. Most American directors have long since turned from the pressure of the next and the presence of the actor to Smart Moments featuring Themselves. At the New York Shakespeare Festival recently, Anne Bogarts version of Brechts In the Jungle of the Cities was obssessed by a private agenda involving faces made up in differing colors. (Greg Mehrtens Worm, for example, was a sickly sea-green that did nothing to conceal his own discomfort as an actor required to stand ramrod-stiff while shouting his lines.) Brechts journey into blasted souls Garga and Shlink, especially, on a strange slow-motion trajectory into each others sexuality   was nowhere in evidence, not out of prurient indifference, but simply because the actors were programmed to do something else, most of it having to do with postures, gestures and positionings. T wo actors going literally nose-to-nose in an argument are not automatically a howl, at least to those of us who havent yet called a truce with canned laughter. Oh, for a muse of ice! EssayBut that cant happen if, unlike Mnouchkine, youre ripping metaphor from every source except the text and the actor. Too often, the images on stage reveal a director at work who has lost the memory of how an actor moves from one point in his discoveries to another. Just as instrumentalists such as Ashkenazy and Barenboim travel from solo performance to podium, actors might seize the day for themselves, not necessarily assuming theyre better than our best directors, only that   like their musical counterparts   they have vital messages to deliver about ank ancient art. Let the auteur be the author, even when, in Shanleys case, he stumbles over his own words. Better than miscalculation than the pretence that live theatre is about amplified voices, moving scenery and air-tight grouping of bloodless, semi-paralyzed actor-marionettes. An actor, says Mnouchkine, is not paid to conceal but to show, although you wouldnt always recognize that truth when direct ors work so hard to conceal what actors can show. Wolfit surely courted status as an endangered species, but he dominated the stage, as Tynan said, by a mighty exercise of talent, thrust, and will, qualities available to actors that neednt be buried yet. Its not the actor whos endangered, anyway, its the audience. But I doubt if anythings to be done except to revive our faith in the primeval ritual of the living performance. Let a director have the last word. Mnouchkine again: Each time, the path towards beauty in the theatre seems harder and the precipice steeper. I feel this fragility more and more. I think that theatre is eternal, although when I watch the television, I sometimes think that it might die. Im afraid that soon we will no longer know what an actor is.

Using Social Networking Sites to Support Business

Introduction Businesses are constantly striving to expand their customer base and increase profitability. This statement holds true in the e-business environment where business owners are aiming to increase their visibility and attract more clients. Over the course of the past decade, Social Networking Sites (SNSs) have emerged as a novel means for e-businesses to connect with customers and expand their customer base.Advertising We will write a custom report sample on Using Social Networking Sites to Support Business specifically for you for only $16.05 $11/page Learn More This prominence of SNSs has been caused by their popularity since the sights attract millions of user all over the world. These sites are the fastest growing segment on the web and their potential for ecommerce is great. Even so, the implication that SNSs have for business still remains unclear. Some authors such as Weber (2009) declare that marketing in SNSs will result in development of client base and help a person to build their business. Others such as Clemons et al (2007) view the potential of SNSs in building business as overstated. Considering this varied opinion concerning the impact of SNSs on business, this paper will set out to discuss whether SNSs such as Facebook and MySpace are good for supporting business. The paper will delve into the potential threats as well as benefits that are associated with using SNSs to support business. SNSs for Marketing Support The primary means through which businesses get customers is by advertising themselves. Traditional advertisements make use of mass media devices. However, there has been a notable change in customer response towards advertisement over the last decade. As a result of the huge volume of information on products that people are getting from mainstream media, a vast majority of people are losing trust in conventional advertisements. In its place, people are not using the internet which provides an ind ividual with a huge amount of information. The customer is now able to compare prices, discover discounts and discover a diverse option of attributes for similar products. As a result of this, today’s consumer is far better informed about their options and this informedness has significantly altered consumer behavior. Research indicates that the availability of information via SNSs results in changes in the shopping habits of customers even for purchases that are made via traditional physical facilities. It is estimated that up to 90% of consumers perform some type of online comparison shopping before visiting a car dealer (Clemons et al. 2007). These findings suggest that to a great extent, informedness is replacing paid corporate promotions. Ecommerce has therefore had to move from transaction based to social network based forms of advertising. SNSs are built around relationships and interactions within groups of individuals with shared interests or activities. These relati onships play a role in the spread of information and influence among the members.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More SNSs sites demonstrate phenomenal amounts of traffic online. Stroud (2008) reports that as of 2007, social networking websites accounted for over 7% of all internet visits. This huge online presence can be used to increase the visibility of a business and its products. In addition to this, some of this traffic can be redirected to ecommerce websites with huge benefits being obtained by the ecommerce site. While there are many SNSs available, MySpace and Facebook are important in the context of ecommerce since they attract over 70% of all US advertising revenues in the SNSs category (Stroud 2008, p.281). Businesses can participate in these two websites in a number of ways to market themselves to their prospective customers. The most elementary manner is by becomi ng friends with users which allows the business to communicate directly with the user (Fatimah Murphy 2010). This method will enable the business to communicate with SNSs members and therefore create product awareness and brand loyalty. Businesses can also pay to have their advertisements or link to their pages appear on the profile of a user. A user can then be redirected to the ecommerce website on clicking on the link provided. Benefits of Using SNSs SNSs can be used to provide important information to assist the business formulate effective strategies. For example, e-commerce websites can use SNSs to collect useful data for predictions of market trends and customer behavior. By doing this, the company can realign its products so that they are in line with the current market trends. For example, user-generated content was able to persuade Cadbury to reintroduced a discontinued chocolate bar since data from Facebook revealed that almost 14000 users were petitioning for the bar to be returned (Fatimah Murphy 2010).The comments that the business receives through MySpace and Facebook can be used to give insights to improve services as well as create a positive word of mouth for the business. This will help the business to gain a competitive advantage and hence increase its profitability. The potential of SNSs for ecommerce especially among the youth is significant. Jansen, Sobel and Cook (2011) reveal that teenagers spend over 80% of their money on themselves which makes the youth market a crucial demographic. While teenagers do not spend a lot of money online since many do not have credit cards, they use the internet to consult about products. Many youths use SNSs to seek advice on shopping from their friends. This is a critical matter for marketers since research indicates that people aged 21 and below influence â€Å"81% of their families’ apparel purchases and 52% of their car choices† (Jansen et al. 2011, p.122). Weber (2009) declares that a business has a natural advantage when presenting its products on SNSs since it is the most trusted source of official information about the products in question.Advertising We will write a custom report sample on Using Social Networking Sites to Support Business specifically for you for only $16.05 $11/page Learn More SNSs can be used to formulate highly personalized advertisements for the potential client. MySpace and Facebook enable companies to target their advertising in such a manner that they are appropriate to the particular user. This will help to improve profitability by increasing the effectiveness and efficiency of the business’s advertising efforts. In addition to this, Social networking users are a heterogeneous group and there is an increasingly diverse range of people using SNSs (Stroud 2008). There is therefore a high probability that the customer and potential customers of a business are already using SNSs. The user-generated c ontent on SNSs can be used to identify audience for on-line brand advertizing. Provost et al. (2009) reveal that unlike direct-marketing-style online advertising, online brand advertising relies on more than just click generation. Instead, it focuses on getting a brand-oriented messaged to an audience of interest. Provost et al. (2009) report that there is a correlation between seeing online brand advertising and an increase in online and offline purchases. Facebook and MySpace can be used to as tools to contact potential business partners. Fatimah and Murphy (2010) demonstrate that through MySpace, small business can come into contact with like-minded businesses and form partnerships which will be beneficial for both parties. Weber (2009) states that small business owners can easily tap into a global network of peers and advisers by using social networking tools that such as Facebook and MySpace. Threats of Using SNSs Many of the SNSs are considered by the individual user to be per sonal spaces and they are primarily used to enhance friendships and relationships. Jansen et al (2010) asserts that MySpace and Facebook are used primarily to keep up with friends and less than 10% of the users use the site to meet new people. This thought is corroborated by Ellison et al (2007) who reports that most people use SNSs primarily to contact friends. Attempts by businesses to use SNSs as platforms to market themselves may therefore be counterproductive. Advertisements on SNSs may be a complete failure since it may be perceived by the SNSs user as offensive or as an intrusion of their privacy. For example, the use of friends like from Facebook for direct marketing has received a lot of criticism due to privacy concerns (Provost et al. 2009). Clemons (2007) rightfully asserts that if brands chose to clutter SNSs with advertisements, users will avoid them in the same way they avoid pop-ups and view them as intrusive and annoying.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More While it is possible to issue targeted advertisement through SNSs, the uses typically ignore these advertisements (Urstadt 2008). Users do not go to SNSs for advertising-based content about a range of products. MySpace and Facebook are not seen by the typical user as the platforms from which to go looking for presentational advertising messages. Urstadt (2008) states that it is therefore likely that the intended audience for a business’s message will not view, much less respond to the advertisement. SNSs may also have a negative impact on a business since they may attract negative responses. A case study on Go Workabout (GW), a Small Australian Company, revealed that there are some setbacks to using MySpace to promote a business. These setbacks are in the form of parasitic friends who feed off their friendship for unfriendly pursuits. This include posting misleading comments that my hurt the business (Fatimah Murphy 2010, p.706). A business will therefore be required to cons tantly monitor its SNSs activities and remove unsolicited or unproductive messages. The huge optimism held about the potential of SNSs to help business is on the assumption that they actually replicate in crucial ways face-to-face networks. Clemons et al. (2007, p.268) suggests that online communities are at best â€Å"truncated networks, lacking in depth and intensity†. Facebook allows a user to add others to their network of â€Å"friends† therefore building a community. However, the friendship relationships mostly lack any corresponding basis in contact, shared experience, or shared values. This means that online â€Å"friends† are not necessarily trusted. It is therefore not apparent that the online network members will solicit advice on products from one another (Clemons et al. 2007). A business should therefore approach SNSs with caution since the people who participate in these networks seldom look to other participants as valid sources of information. As has been noted, it is the decreasing trust in traditional advertisements that has made people to opt for other means of information to guide their purchasing habits. The trust in social networking advertisements is therefore crucial for the success of ecommerce advertisements. Business models for advertising in SNSs are based on the presence of trust among members and the transfer of trust from the online relationship to the owner of the website. Jansen et al (2011) reveals that while people might trust their social network, they do not extend the same trust to the sponsored information that appears on the social networking platforms themselves. The setback facing traditional advertisement media might therefore face ecommerce if they are unable to obtain the trust of the potential customers in social networking. Discussion The desire for people to network online is not a fad that will go away with time. Marketers can therefore with great certainty project that websites like Faceboo k and MySpace are here to stay. Social Networking Sites as a mean of supporting business is important since the public is showing distrust for advertising messages. However, care should be taken to ensure that trust is maintained in the social network setting. Actual face-to-face networks create trust and credibility and it is these traits that are likely to be lost by a business which engages in push advertising in the SNSs. A business should therefore take care to balance the advantages of SNSs with the potential threats that are inherent. While it is possible that social networking is irrelevant to some business, it presents an opportunity for many ecommerce enterprises. Businesses should be willing to invest some time and effort to their social networking efforts. It takes some resources to maintain a following since users stay with businesses whose profiles are dynamic and enjoyable. The business therefore needs to have interesting input and ensure that the interests of the tar get audience are the main focus. Future Works This paper has noted that trust is a major factor in the success of failure of SNSs to assist businesses. Research should be undertaken to establish how SNSs can commercialized trust without destroying that trust. Research also needs to be undertaken to determine if social networking sites actually move businesses. This will assist to propose whether it is practical for a business to pay the SNSs for the advertisements. While the data on click-through supports the use of SNSs for ecommerce, it would be more useful to determine how many click-through ultimately translate in sales for the business. Research could also focus on whether the presence of a business in SNS communities translates to increased sales. Conclusion SNSs are changing ecommerce by giving it an opportunity to grow at a significant rate. This paper set out to discuss whether Facebook and MySpace are good for supporting business. To this end, the paper has documented the rise of SNSs as the preferred means of advertisement and proceeded to offer the benefits and threats that these sites may present to e-commerce. It has been shown that businesses can use these SNSs to gather information that can be used to predict or understand consumer demands. The sites can also be used to expand the market base of a business. The potential to market products through SNSs is very enticing since these sites have the capability to reach most potential customers. Even so, this paper has demonstrated that the use of SNSs presents both an opportunity and challenges for marketers. References Clemons, EK Barnett, S Appadurai, A 2007, The Future of Advertising and the Value of Social Network Websites: Some Preliminary Examinations, Minneapolis: ACM. Ellison, NB Steinfield, C Lampe, C 2007, The benefits of Facebook â€Å"friends:† Social capital and college students’ use of online social network sites, Journal of Computer-Mediated Communication 12(4). Fatim ah, S, Murphy, J 2010, Social Networking as a Marketing Tool: The Case of a Small Australian Company, Journal of Hospitality Marketing Management, 19(1): 700–716. Jansen, BJ Sobel K Cook, G 2011, Classifying ecommerce information sharing behaviour by youths on social networking sites, Journal of Information Science 37(2): 120–136. Provost, F et al. 2009, Audience Selection for On-line Brand Advertising: Privacy-friendly Social Network Targeting, Paris: ACM. Stroud, D 2008, Social networking: An ageneutral commodity — Social networking becomes a mature web application, Journal of Direct, Data and Digital Marketing Practice 9(1): 278 – 292. Urstadt, B 2008, Social networking is not a business, Technology Review, 111(4): 36–43. Weber, L 2009, Marketing to the social web: how digital customer communities build your business, New York: John Wiley and Sons. This report on Using Social Networking Sites to Support Business was written and submitted by user Ryland Eaton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.